ONLINE VIDEO AS A CALL TO ACTION

Posted on August 14, 2010 by Ernest Landante Jr

One online video and a YouTube Call To Action overlay helped a non-profit group raise $10,000 in one day.

The Call To Action overlay on the video linked to charity:water’s website, where people were able to donate.

Combining a YouTube video with YouTube’s Call To Action created a powerful tool to raise money, but could also be used to recruit volunteers and supporters or galvanize people to act.

Tech Crunch, Special YouTube Ads Earn Nonprofit $10,000 In A Single Day

Google Grants Blog, charity:water, a YouTube Nonprofit, Raises $10,000 for Clean Water Using Ad Overlay

Learn more about charity:water.

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